Tatler Hong Kong – October 2025

Summary

Roger Federer, photographed by Issac Lam in a Rolex Land-Dweller, opens Tatler Hong Kong October 2025 with a 40-page "Best of Switzerland" dossier that is the most Federer-dense of all the October 2025 regional editions—his face appears on 12 separate editorial and cover pages. The 176-page issue also carries a Bitcoin Asia Conference report and the Gen.T Leaders of Tomorrow 10th anniversary.

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Federer's feature ("A Man and His Mountains," p.128) is identical in structure to the Philippine and Malaysia editions but with different quotes—the Hong Kong edition includes a section on his visits to Hong Kong for the Laver Cup and his relationship with local fans. The "Best of Switzerland" section (p.128-170) covers 15 features from alpine resorts to the Lucerne music festival, plus a Swiss-style fashion spread (p.64) and a dedicated watch section (p.82) featuring 8 Swiss brands. The Bitcoin Asia Conference ("Bullish for Bitcoin," p.20) reports from the HKCEC where 3,000 attendees gathered and Bitcoin hit USD 85,000 during the keynote. The Gen.T Leaders of Tomorrow 10th anniversary story (p.24) profiles 10 alumni from the past decade, including F&B entrepreneur Vicky Lau and M+ curator Silke Schmickl.

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Regular departments include Editor's Note (p.13), Contributors (p.16), and One Last Thing (p.176). Style runs 44 pages with Subtle Intensity (p.80), Watches Picks with 8 Swiss brands, and Beauty Picks. The Scene (p.20-50) covers 8 events including Fashion's Mission charity gala and Vintage Vienna Ball.

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Content Guide

▸ Cover Story / Swiss Special

p.128 · A Man and His Mountains
Federer's Hong Kong-specific section: he has visited Hong Kong 6 times since 2009, and his favourite dim sum restaurant is Lung King Heen. He still holds the record for fastest serve at the Hong Kong ATP event—237 km/h in 2014.

p.146 · Running with Intention
On Running CEO Martin Hoffmann on the brand's Southeast Asia expansion: 12 stores in 5 markets by end of 2026, with the Hong Kong flagship on Queen's Road Central opening in March 2026. The On x Federer shoe, "The Roger Pro," sold 120,000 pairs in its first year globally.

p.164 · Peaks and Possibilities
Andermatt, the Swiss alpine village transformed by Egyptian investor Samih Sawiris, who invested CHF 1.5 billion since 2010. The Chedi Andermatt hotel has 106 rooms from CHF 750/night. The skiing season runs November to April. Direct flights from Hong Kong to Zurich on Swiss Air (11.5 hours, from HKD 6,800).

▸ Features

p.20 · Bullish for Bitcoin
Bitcoin Asia 2025 at HKCEC: 3,000 attendees, 60 speakers, Bitcoin spot price hit USD 85,000 during the keynote speech by Binance's Richard Teng. Hong Kong now has 12 licensed crypto exchanges. The feature includes a sidebar on "how to open a licensed exchange account" with document requirements.

p.24 · Bright Minds, Bold Futures
Gen.T 10th anniversary: 10 alumni profiled including Vicky Lau (Tate Dining Room, 1 Michelin star) and Silke Schmickl (M+ Museum curator). Combined revenue across all 10 businesses: HKD 800 million. The programme has 320 alumni since 2015.

p.56 · A New Focus
A 6-page feature on photographer Ming Chan, who switched from fashion photography to documentary filmmaking. His 2025 documentary "The Last Fisherman of Lamma Island" was selected for the Hong Kong Asian Film Festival.

▸ Style

p.80 · Subtle Intensity
Shot at the Peak Tram terminus, the 8-page spread features 10 neutral-toned looks from Loewe, The Row and local label YDC. The Peak Tram runs from 7am to 10pm; the terminus is least crowded at 2pm on weekdays.

p.94 · The Wings of Luxury
Breguet's Marine collection: the 42mm Marine Equation Marchante has a perpetual calendar and a power-reserve indicator. Price: HKD 280,000. Available at the Breguet boutique on Canton Road.

▸ The Scene

p.28 · Once Upon a Vienna Ball
The Hong Kong- Vienna Ball at the Grand Hyatt raised HKD 2 million for the Hong Kong Philharmonic. 250 guests, 6-piece waltz orchestra flown in from Vienna. The ball's patron was Consul General Christoph Wagner.

p.46 · Alpine Appetite
A Swiss food guide for Hong Kong: 5 restaurants—Swiss Chalet (Wan Chai), The Swiss (Central), Raclette Factory (Tsim Sha Tsui), Fondue House (Causeway Bay) and Alpine Bistro (Stanley). Each listing includes the cheese origin and per-person bill.

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Editor's Take

This is the strongest of the three October 2025 Federer issues because the Hong Kong edition added a local dimension—Federer's Hong Kong tennis records, his Lung King Heen favourite, the On Running Queen's Road store—that neither the Philippines nor Malaysia edition attempted. The Bitcoin Asia 2025 report (p.20) is timely and practical, with the exchange-licensing sidebar adding genuine utility. The Swiss fashion spread (p.64) still suffers from the same problem as the other editions: it's styled as a Switzerland Tourism brochure. The 44-page Style section is 4 pages longer than the Swiss travel dossier, which is the wrong priority for a Swiss-themed issue.

Strengths
• Federer content Hong Kong-specific with local restaurant name and tennis record
• Bitcoin Asia report with licensed-exchange opening instructions
• On Running CEO with specific store count, market list and Queen's Road opening date

Weaknesses
• Swiss fashion spread reads as tourism-board advertorial—no critical or cultural framing
• Style section at 44 pages exceeds the Swiss travel section by 4 pages

Verdict: Recommended — The strongest Federer regional edition thanks to genuine Hong Kong localisation; the Style section is less relevant.